Situation
Global Marketing Strategy Requirement: A UK hi-tech company with good presence in UK via direct and indirect channel sales force. Looking at potential sale, the need for a more global marketing strategy was required
Client Requirement
Recommend any productivity improvements to UK sales and marketing operation. Detail what actions should be taken in respect of European and US expansion in terms of partnering with OEM, distribution partners or agents
Solution Provided
Analysed and reported on current UK operation marketing and sales organisation - recommended organisational and operational tactical actions - understand what attempts/success had been made outside the UK - understand the status of the market and competitors in those areas. Develop an action plan for UK improvement and for global expansion of the business. Named potential OEM partners and methods of approach together with organisational elements to be put in place to achieve success.
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