Marketing Strategy: The marketing strategy for the small company is key to defining approach going forward. Without the marketing strategy, the company is likely to be going from day to day resolving problems rather than setting and working towards objectives. Marketing strategy should comprise company objectives, product definitions and roadmap, routes and channels to market, performance goals and timeframes, stakeholders and measurement techniques together with detailed SWOT analysis [back]
Channel Development: Channel development is required where route to market is not defined or needs to be changed or optimised. Channel development should include analysis on competitor trends, margin and support requirements, company end or exit objectives and type of product [back]
Business Turnaround: Business turnaround offerings are based on marketing approach changes and operational sharpening including policy deployment, measurement and gap analysis/correction. Companies focusing on the delivered focused elements will benefit in the area of business turnaround [back]
Business Partnering: Business partnering involves the bringing together of two or companies with mutual business benefits. This may be by combining two offerings or by one company using the other company’s process to bring product or service to market. Business partnering programs are intended to define and set up channels or OEM partnerships [back]
Policy Deployment: Policy deployment focuses on the top objectives, tactics, measurements and indicators cascaded down to each level within the organisation with similar detail applied to element. This way, the whole company is grid locked into a set of objectives and processes which will support the overall policy deployment objective [back]
Company Rationalisation: Company rationalisation in this context is about looking at various lines of business and determining profitability per line. With analysis of interdependencies, a company rationalisation process will allow the MD or GM to determine which lines can be “operated on” or cancelled in favour of an overall higher profitability mix [back]
China Business Opportunities: China business opportunities can be reviewed per customer line of business to identify with there are China business opportunities associated with opening a sales channel into China or reviewing and sourcing a manufacturing partner in China [back]
China Entry Programs: We can advise in China entry programs, being the various ways of reaching the China market and representing your business - both from an operational sense and from a legislative sense. Our China based experience ideally positions us to advise on China entry programs [back]
China Partner: Finding a China partner is key to successful business in China - finding the right china partner is crucial. Our market research is able to to gather a broad range of material and to filter and shortlist potential china partner candidates for final selection by the client [back]
China Market Research: We help to build the client marketing strategy and assist in determining what China market research is required. Once the requirements are defined, we scope and cost the elements of china market research. We then work with our team in Shanghai to carry out the china market research. After completion, we format the output and present back to the client with recommendations [back]
