Situation
This UK client had acquired two US companies and was in the process of merging three entities. No sales channel was in place and the organisation, predominantly a manufacturing culture, lacked marketing influence
Client Requirement
Manage the merging of three units, inject marketing culture, launch a new sales & marketing organisation with channels, bring the newly formed organisation to profitability as soon as possible
Solution Provided
On a contract basis, provided top level leadership in position of acting president located in US for period of 6 months.
|
·
|
Put in place policy deployment process to cascade group objectives to every employee
|
|
·
|
Developed service, channel and support strategies
|
|
·
|
Created a marketing department
|
|
·
|
Brought in a marcoms agency to assist with US branding strategy and PR
|
|
·
|
Hired regional sales account managers across US
|
|
·
|
Launched a new reseller program to the marketplace Hire and train a Senior Marketing VP to manage on a permanent basis
|
Back
