Situation
A UK manufacturer of electronic equipment wished to assess overseas market situation through specialised research
Client Requirement
A fairly hands-on approach to defining research parameters. Budget conscious approach. Time critical
Process
Engaged the UKTI’s EMRS scheme to part-fund on the ground work. Delivered a requirement to UKTI which met funding requirements resulting in funding assistance to the level of 50%. Also used the UKTI OMIS program to identify and set up key appointment with key information sources in the target country. Timescale: 4 months
Outcome
Delivered: A complete and carefully contoured research project with funding assistance, providing key market and user information to enable a market approach strategy to be developed
